Sports Business Industry Exhibition 2026
SPORTEC 2026, Japan’s largest sports and health industry exhibition, runs from July 8‑10 at Tokyo Big Sight East Hall. Over 600 exhibitors and an expected 45,000 visitors—including private companies, government agencies, and sports associations—will showcase a wide range of products and services. The show is organized into nine specialized areas: Fitness Machine (training equipment, wearables, yoga/pilates gear); Sports Facility (ground equipment, lighting, safety products, facility management services); Sports Event Tourism (event planning, venue management, merchandising, logistics); Sports Fashion Goods (apparel, shoes, accessories, customization services); Sports Science Technology (high‑speed cameras, motion capture, VR/AR, analytics software, sensors); Sports Beauty (EMS, hair/skin care, cosmetics for athletes); Sports Nutrition (protein, recovery, energy drinks, health foods, OEM/ODM services); Golf Performance (training aids, swing analysis, simulators, golf schools); and Recovery (massage chairs, heat/cold therapy, sleep tech). The exhibition emphasizes technological innovation, market potential, and opportunities for business development and international collaboration in the Japanese sports sector.