Shanghai International Franchise Expo 2026
The SFE Shanghai International Chain Franchise Exhibition is a professional platform for franchise investment covering four core sectors—catering, retail, services, and chain resources. It showcases over 120 mainstream sub‑categories, including Chinese fast‑food, specialty snacks, full‑service restaurants, regional cuisines, hot‑pot, BBQ, Western, Japanese/Korean, Southeast Asian, coffee, tea, desserts, ice‑cream, bakery and light‑meal concepts. Retail displays span food and fresh produce, supermarkets, convenience stores, cosmetics, mother‑baby products, tobacco/alcohol, stationery, cultural‑creative items, jewelry, electronics, eyewear, home goods and unmanned vending. Service exhibitors feature beauty, fitness, auto care, laundry, parenting, leisure, hospitality, photography, pet care and household services. Supporting chain resources offer design, equipment, logistics, finance, real‑estate, HR, legal, media, marketing and training services. The event also hosts a franchise summit, annual brand awards, roadshows, and business‑matching sessions to connect brands with investors and service providers.
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Shanghai - Shanghai New International Expo Centre (Sniec), Shanghai, China