China (Shenzhen) Cross Border E-Commerce Fair 2027
The China (Shenzhen) Cross Border E-Commerce Fair (CCBEC), organized by Messe Frankfurt, is a flagship trade show for China's cross-border e-commerce sector. The 2027 edition is confirmed for 18–20 August at the Shenzhen World Exhibition & Convention Center in Bao'an, Shenzhen, with opening hours 9:30–17:30 daily (16:30 on the final day).
The fair occupies halls 9–12 and is expected to cover about 80,000 sqm of gross exhibition space with an estimated 1,500 exhibitors. Product coverage spans 14 major categories including beauty and personal care, building materials and home decoration, consumer electronics, fashion and accessories, festive items, food and beverages, household consumer goods, jewellery and stationery, medical care products, pet supplies, sporting goods, and toys and collectibles.
Beyond the three-day show floor, CCBEC combines an offline fair with online platforms and year-round programs such as CCBEC 365 (online matching and forums), the CCBEC Awards, industry-belt promotion visits in the Pearl River Delta, and regional roadshows and summits aimed at manufacturers, cross-border sellers, and service providers.
Se inscreva para entrada ou estandes
Mapa do Local e Hotéis nas Redondezas
Shenzhen - Centro de Convenções e Exposições do Mundo de Shenzhen, Guangdong, China